Marketing & Commercial Analytics Manager – Pharmaceuticals

About the role

A pharmaceutical company in Gauteng is looking for a commercially minded Marketing & Commercial Analytics Manager. The role goes beyond dashboards: it helps Marketing, Sales and Exco understand what drives brand growth or decline, where marketing investment produces incremental gross profit, and what action to take next. It supports consumer healthcare and pharmaceutical brands across consumer, HCP, pharmacy and digital channels.

Key responsibilities

• Establish one trusted marketing and commercial scorecard for priority brands within the first year
• Diagnose the drivers of growth and decline across the top brands
• Create a marketing ROI framework focused on incremental revenue and gross profit
• Build weekly and monthly decision dashboards for Marketing and Commercial leadership
• Run controlled tests across media, pharmacy activation, HCP activity and launches
• Identify opportunities to reallocate spend toward higher-return activity
• Improve the teams' ability to make disciplined, evidence-based decisions

Required profile

• Bachelor's degree in a quantitative field such as statistics, data science, business analytics, economics, mathematics, engineering, computer science or marketing science
• 5-8+ years of experience in marketing analytics, commercial analytics, consumer insights, revenue growth management, consulting or data science
• Experience in consumer healthcare, pharmaceuticals, FMCG, retail or e-commerce strongly preferred
• Ability to distinguish correlation from causation and to recommend stopping, optimising or scaling investment

Required skills

• Advanced SQL and Excel; strong Power BI or Tableau capability
• Integration of sales/ERP data, CRM, IQVIA or similar market data, retailer/distributor data, digital analytics and consumer research
• Advantageous: Python or R, and exposure to experimental design, causal inference, attribution modelling, econometrics and media-mix modelling

To apply, send your CV and supporting documents to the recruiter named in the original posting.