Marketing Analyst – Event Portfolio

About the role

We are looking for a Marketing Analyst to drive strategic development and growth of our event portfolio. You will work closely with the Portfolio Director and cross‑functional teams to create integrated marketing, creative, sponsorship and trade initiatives that boost audience engagement and deliver measurable business results.

Key responsibilities

• Drive portfolio strategic development, quality, revenue and sustainability within budget.
• Partner with the Portfolio Director to manage show delivery and optimise portfolio contribution.
• Monitor and improve NPS performance to exceed global targets.
• Oversee creative direction across collateral, digital design, websites, social media and event look‑and‑feel.
• Lead design resources to execute the creative vision.
• Ensure marketing deliverables within sponsorship agreements are measurable, approved and delivered.
• Build and grow media partnership relationships and support sponsor acquisition.
• Develop and implement trade marketing and PR strategies using new platforms and channels.

Required profile

• Proven experience developing and executing integrated marketing and PR strategies.
• Strong understanding of event marketing, audience development and brand positioning.
• Ability to manage budgets effectively and identify cost‑saving opportunities.
• Experience overseeing creative direction across digital and physical channels.
• Excellent stakeholder management and collaboration across marketing, sales, operations and leadership.
• Ability to evaluate marketing effectiveness through measurable outcomes.
• Strong project management and organisational skills with attention to detail.
• Excellent communication, relationship‑building and problem‑solving capabilities.

Required skills

What we offer

• Healthy work‑life balance with wellbeing initiatives.
• Shared parental leave and study support.
• Opportunities to work on high‑impact events in a collaborative environment.