Lead Web Developer – Marketing

About the role

Accquis Group is seeking a Lead Web Developer to own front‑end development and digital execution for its multi‑brand insurance portfolio. You will act as the technical specialist for marketing web deliverables, building high‑performance sites, conversion‑optimised landing pages, and integrating marketing technology solutions.

Key responsibilities

• Design, develop and optimise responsive landing pages and website components using HTML5, CSS3 and JavaScript (ES6+).
• Manage WordPress CMS platforms across five brand sites, including content publishing, theme customisation and ongoing maintenance.
• Implement technical SEO requirements such as schema markup, Core Web Vitals optimisation and page‑speed improvements.
• Lead new website builds from a marketing perspective – gather requirements, build front‑end, conduct QA testing and launch.
• Support IT‑led projects by creating front‑end interfaces for dashboards, data visualisation and CRM integrations (Salesforce Marketing Cloud, form handlers).
• Configure tracking and analytics (GA4, GTM tags, event tracking, conversion pixels) and ensure accurate campaign tracking with UTM parameters.
• Drive continuous performance improvement targeting Lighthouse scores of 90+ and fast load times.

Required profile

• Proven experience leading front‑end marketing projects with ownership from concept to delivery.
• Ability to work independently and collaboratively with IT, marketing and product teams.
• Strong understanding of multi‑brand environments and the need to maintain distinct brand identities.

Required skills

• HTML5, CSS3, JavaScript (ES6+)
• WordPress CMS management
• Technical SEO (schema markup, Core Web Vitals)
• Google Analytics 4 and Google Tag Manager
• Salesforce Marketing Cloud integration
• Responsive design, cross‑browser compatibility and accessibility
• Lighthouse performance optimisation
• A/B testing frameworks and conversion‑rate optimisation

What we offer

• Competitive salary range R470,000 – R650,000 per year
• Hybrid work model (onsite and remote)
• Opportunity to lead high‑impact projects across multiple insurance brands