Head of Sales - Projects (Roofing/Steel/Manufacturing)

About the role

The Head of Sales – Projects will lead the sales channel for roofing, steel and manufacturing projects, reporting to the Commercial Head. The role is responsible for shaping channel strategy, driving revenue growth and ensuring high‑quality service delivery across all stakeholder groups.

Key responsibilities

• Direct and control channel resources, overseeing recruitment, training and retention of motivated staff.
• Prepare the annual channel business plan, monitor progress and adjust actions to meet cost‑effective objectives.
• Provide strategic advice to senior management, keeping them informed of industry developments and regulatory requirements.
• Establish and maintain formal and informal relationships with major customers, government agencies, local authorities and key decision‑makers.
• Lead programmes that keep the channel at the forefront of its sector, applying the most cost‑effective methods and approaches.
• Develop, gain approval for and monitor the annual budget, ensuring revenue maximisation and cost optimisation.
• Manage working capital, credit and debtor processes in line with company policies.
• Design and execute marketing and public‑relations strategies to promote the channel’s products and image.
• Represent the channel in negotiations with customers, suppliers and government bodies to secure favourable contract terms.
• Implement total quality management systems and equal‑opportunity policies throughout the channel.

Required profile

• Proven leadership experience in managing sales channels or project‑based sales.
• Ability to develop and execute comprehensive business and budget plans.
• Strong strategic thinking and advisory skills for senior management.
• Excellent stakeholder management with customers, government and partners.
• Experience in financial oversight, working‑capital and credit management.
• Knowledge of compliance, regulatory and quality‑management standards.
• Commitment to driving marketing, public‑relations and equal‑opportunity initiatives.

Required skills