Head of Marketing - B2B SaaS Fintech

About the role

A leading fintech company is looking for an experienced B2B Head of Marketing to drive end-to-end strategy focused on generating qualified inbound leads through digital channels, supporting pipeline growth and revenue. The role covers campaign planning, content creation, paid and organic acquisition, marketing automation, reporting, webinars and partner initiatives, and involves managing a team of a Junior Marketing Manager and a Multimedia Designer, plus external agency and freelance support.

Key responsibilities

• Paid media and performance marketing: direct and manage campaigns across paid channels, optimise conversion rates, control budgets and track CPL, CPO and ROI; oversee freelancers on paid and SEO work and run A/B tests.
• SEO and digital content: drive organic search strategy, website updates, landing pages, technical SEO and AI search optimisation (AEO).
• Content and brand leadership: oversee blogs, email, video and social content, and produce case studies, brochures, sales enablement decks and event collateral.
• CRM and funnel management: manage HubSpot as the core platform, set up target segmentation and improve lead nurturing.
• Partnerships and events: co-market with partners, organise webinars and articles, and support event planning and lead tracking.
• Performance reporting: monitor traffic, SQLs, demo bookings and opportunity conversions, and deliver monthly reports on pipeline, SQLs, demo bookings and ROI to senior stakeholders.
• Team leadership: manage internal staff and coordinate external agencies and freelancers.

Required profile

• 5 to 8 years of B2B SaaS digital marketing experience.
• Proven track record of generating marketing-attributed pipeline.
• Experience managing teams and external agencies or freelancers.

Required skills

• Hands-on paid acquisition (Google Ads, Microsoft Ads, LinkedIn Ads)
• Strong SEO, including technical SEO and AEO
• Extensive HubSpot experience (campaigns, workflows, reporting, segmentation)
• Working knowledge of WordPress
• Multichannel campaign and content marketing experience

What we offer

• Full-time permanent position in Sandton
• Work model of 4 days on site and 1 day remote