Head of Brand & Retail Marketing

About the role

Our client, a leading cosmetics and personal care manufacturer, is seeking a Head of Brand & Retail Marketing to shape and execute the marketing strategy for its premium cream‑based product portfolio.

Key responsibilities

• Develop and lead the overall marketing strategy across the company’s brand portfolio.
• Plan, manage and monitor annual marketing budgets, priorities and promotional calendars.
• Build and nurture strategic relationships with retail partners, creating joint marketing initiatives.
• Lead integrated campaigns across retail, digital, social media, public relations and experiential channels.
• Oversee product launches, seasonal campaigns, influencer collaborations, events and customer activations.
• Manage brand positioning, creative direction, visual merchandising and promotional material production.
• Track marketing performance, expenditures and return on investment, preparing executive reports and strategic recommendations.
• Identify new growth opportunities, partnerships and brand‑building initiatives while collaborating with Sales, Operations, Finance, Training and Supply Chain teams.

Required profile

Required skills