General Sales Manager

About the role

The General Sales Manager will lead store sales, marketing and fulfilment teams to meet volume and margin targets. The role focuses on developing tactical sales plans, optimizing routes to market and reducing operating costs while maintaining excellent customer service.

Key responsibilities

• Design and execute commercial sales programmes and action plans to achieve growth and margin objectives.
• Analyse commercial data, SAP reports and route optimisation to identify high‑margin opportunities.
• Collaborate with merchandising, logistics and other functions to align stock levels, pricing and promotions.
• Maintain master data integrity in SAP for accurate KPI monitoring.
• Research market demographics, competitor landscape and customer profitability to inform strategy.
• Develop recruitment and resource plans for the sales region.
• Track and report on KPI performance, adjusting tactics as needed.

Required profile

• Proven experience in leading sales, marketing and fulfilment teams in a retail or commercial environment.
• Strong analytical mindset with ability to interpret SAP data and market trends.
• Excellent stakeholder management and communication skills.
• Ability to develop and implement strategic sales plans.

Required skills

• SAP (including SAP CRM) for data analysis and KPI tracking.