General Manager – Consumer Business (Cape Town)

About the role

We are looking for a commercially‑minded General Manager to lead a fast‑growing South African consumer business from its Cape Town head office. Reporting directly to the CEO, you will shape the next phase of growth while preserving the entrepreneurial culture of this founder‑led scale‑up.

Key responsibilities

• Drive day‑to‑day operations and translate strategic priorities into clear, measurable plans.
• Provide leadership across operations, finance, technology, strategy and people functions.
• Identify and implement process improvements, automation and AI solutions to increase efficiency.
• Maintain a low‑bureaucracy, high‑impact culture as the business scales.
• Coach and develop senior leaders and teams, fostering ownership and collaboration.
• Make commercial decisions that balance growth, efficiency, culture and customer experience.

Required profile

• Proven senior leadership experience (Managing Director, General Manager, COO, Head of Operations or similar).
• Background in founder‑led, entrepreneurial, high‑growth or scale‑up environments.
• Ability to operate strategically and hands‑on, moving between planning and execution.
• Strong commercial acumen and people‑focused leadership style.

Required skills