Director of Paid Media

About the role

We are seeking a forward‑thinking, commercial, and tech‑savvy Director of Paid Media & Influencers to own the paid‑media roadmap and drive full‑funnel acquisition. Based in Cape Town with a hybrid work model, you will lead a high‑performing team and collaborate across CRM, analytics, and creative functions to maximise marketing performance.

Key responsibilities

• Define and execute a comprehensive paid‑media strategy across awareness, consideration, conversion and retention.
• Plan, launch and continuously optimise campaigns on search, social, programmatic and display channels.
• Design and scale influencer and creator marketing programmes that meet brand and performance goals.
• Build and maintain robust tagging frameworks, attribution models and marketing‑technology stacks.
• Partner with analytics teams to translate performance data into growth recommendations for senior stakeholders.
• Lead, mentor and grow a team of paid‑media, ad‑operations and analytics specialists.
• Integrate paid channels with CRM and lifecycle marketing for seamless retargeting.
• Manage multi‑region media budgets, forecast spend and ensure optimal ROI.
• Negotiate contracts and manage relationships with agencies, influencer networks and technology vendors.

Required profile

• 10+ years of experience driving customer acquisition in highly competitive digital environments, preferably iGaming or fintech.
• Proven ability to design and execute scalable influencer and creator marketing strategies.
• Strong financial and commercial acumen with extensive experience managing large media budgets.
• Exceptional leadership, team‑building and stakeholder‑management skills.

Required skills

• Search advertising platforms
• Social advertising platforms
• Programmatic ad platforms
• Display advertising tools
• Influencer marketing platforms
• Ad‑serving platforms
• Tracking tools
• Attribution frameworks

What we offer

• Salary of R 2 million+ per annum, plus a generous bonus structure.
• Relocation assistance and a supportive, people‑first culture.
• Opportunities to shape strategy in a fast‑growing, tech‑driven company.