Digital Specialist – Paid Media, SEO & Analytics Lead

About the role

We are seeking an experienced Digital Specialist to lead our paid media, SEO, analytics, and tag management functions. This senior individual‑contributor role will act as the internal centre of excellence for digital performance, collaborating with marketing, sales, buying and development teams to drive measurable growth across all online channels.

Key responsibilities

• Plan, build and optimise full‑funnel campaigns on Google and Microsoft Ads, managing six‑figure budgets, pacing, A/B testing and smart bidding.
• Lead the end‑to‑end SEO roadmap, conduct technical audits, oversee on‑page optimisation and manage tools such as Google Search Console and Bing Webmaster Tools.
• Own digital reporting by building and maintaining GA4 tracking, analysing multi‑channel data and creating performance dashboards in Looker Studio.
• Administer Google Tag Manager, implement advanced tracking, troubleshoot pixel/tag discrepancies and ensure data privacy compliance.
• Maintain a structured testing and CRO calendar, manage product feed health, advise on landing‑page design and coordinate external agencies or freelancers.

Required profile

• Minimum 5+ years of hands‑on digital marketing experience with a strong focus on paid media and SEO.
• Relevant tertiary qualification in Marketing, Digital Marketing, IT or related field (preferred).
• Proven track record of managing substantial monthly Google Ads and/or Microsoft Ads budgets (six figures or above).
• Required certifications in Google Analytics 4 and Google Ads (Search, Display, Video, Shopping, Performance Max).
• Experience in automotive, e‑commerce or high‑volume lead‑generation sectors is a plus.

Required skills

• Google Ads
• Microsoft Ads
• Google Analytics 4 (GA4)
• Google Tag Manager
• Google Search Console
• Bing Webmaster Tools
• Semrush (or equivalent)
• Looker Studio
• Core Web Vitals
• Schema markup
• Data layer implementation
• A/B testing
• Smart bidding
• Technical SEO
• On‑page SEO
• Tag management
• Pixel tracking
• Data privacy compliance