Digital Marketing Specialist – Lead Generation & Campaign Management

About the role

Mr K Pure & Precious Metals is bringing its marketing function in‑house and needs a Digital Marketing Specialist to drive lead generation and optimise online advertising across Google and Meta platforms. You will work closely with the branch teams to deliver location‑specific campaigns that increase high‑quality enquiries.

Key responsibilities

• Set up, manage and optimise Google Ads and Meta Ads campaigns across Search, Display, YouTube, Facebook and Instagram.
• Conduct keyword research, audience targeting and competitor analysis.
• Monitor budgets, cost‑per‑lead and overall campaign performance, providing weekly and monthly reports.
• Create and manage branch‑specific and location‑based campaigns, tracking website enquiries, calls, WhatsApp clicks and form submissions.
• Assist with landing‑page updates, basic SEO tasks and Google Business Profile maintenance.
• Provide recommendations to improve lead quality, reduce wasted spend and enhance overall digital performance.

Required profile

• Organised and detail‑oriented with strong analytical mindset.
• Results‑driven and proactive, comfortable testing new ideas.
• Effective communicator able to explain campaign results clearly.
• Team player who can thrive in a fast‑paced in‑house marketing environment.

Required skills

• Google Ads
• Meta Ads Manager
• Google Analytics
• Google Tag Manager
• Conversion tracking
• Basic SEO and website knowledge
• Google Search Console
• Mailchimp
• WordPress
• Basic copywriting
• WhatsApp lead campaign experience