Digital Campaign Manager

About the role

The Digital Campaign Manager will lead the planning, execution, and optimisation of our digital marketing initiatives across a wide range of channels, including SMS, USSD, BTL, social media and performance‑based campaigns. You will work closely with internal teams and external partners to drive acquisition and engagement while meeting KPI and ROI targets.

Key responsibilities

• Plan, implement, track and optimise digital campaigns across all channels.
• Design and oversee integrated digital and BTL campaigns, including programmatic and display advertising.
• Develop campaign strategies for multiple products and services, focusing on acquisition and engagement KPIs.
• Manage always‑on and seasonal campaigns on a daily basis.
• Maintain and grow social media presence for key services.
• Measure, report and analyse performance against ROI and KPI goals.
• Coordinate with advertising, media experts, agencies and vendor partners.
• Evaluate emerging technologies, trends and provide thought leadership.

Required profile

• Minimum Bachelor’s degree in Marketing, Media Management or a related field.
• Solid knowledge of website, marketing and BI analytics tools.
• Proven experience leading marketing campaigns from concept to execution.
• Strong communication and interpersonal skills.
• Up‑to‑date with the latest digital marketing trends and technologies.
• In‑depth knowledge of SMS campaigns and BTL marketing platforms.

Required skills

• Google Analytics
• Tableau
• Mixpanel
• Matomo
• SMS campaign platforms

What we offer

• Opportunity to shape digital strategy for a diverse portfolio of products.
• Collaborative environment with cross‑functional teams and external agencies.
• Access to cutting‑edge marketing technologies and data tools.