Digital and Social Media Manager

About the role

The PR & Brand Network is seeking a proactive Digital and Social Media Manager to lead its online presence in Maseru. You will craft and execute social media strategies that engage audiences across multiple platforms.

Key responsibilities

• Manage and grow the brand’s profiles on Facebook, Instagram, LinkedIn, TikTok, X and YouTube.
• Create, schedule and publish content calendars that align with marketing objectives.
• Write compelling copy for posts, ads and digital campaigns.
• Monitor performance using Meta Business Suite and Google Analytics and produce regular reports.
• Leverage AI tools to enhance productivity and content creation.
• Coordinate with clients and internal teams to ensure timely delivery of projects.

Required profile

• Bachelor’s degree in Marketing, Public Relations, Communications, Journalism, English or a related field.
• 3–5 years of experience in social media or digital marketing.
• Based in Maseru, Lesotho.
• Strong organisational abilities and attention to detail.
• Excellent written and verbal communication skills.

Required skills

• Facebook
• Instagram
• LinkedIn
• TikTok
• X (formerly Twitter)
• YouTube
• Meta Business Suite
• Google Analytics
• AI content‑creation tools