Dealer Performance Coach

About the role

MSX International is recruiting a Dealer Performance Coach in Johannesburg. The role is an external strategic resource provided by the Ford Academy, responsible for the professional training, upskilling and coaching of the dealership leadership team. The Coach develops the Guest Experience Manager (GEM), matures the business and leadership abilities of Dealer Principals and Departmental Managers, and aligns staff behaviour with a premium volume culture that drives measurable business growth.

Key responsibilities

• GEM enablement: train the GEM in defining, documenting and applying "Volume Premium" standards, and coach the GEM's leadership and influence skills.
• Management mentorship: mentor Dealer Principals and Departmental Managers, help them spot departmental blind spots, set departmental KPIs aligned with growth and retention targets, and run high-impact coaching sessions for Sales, Service and dealership staff.
• CX diagnostic and recovery: review internal and external data to find friction points, build bespoke action plans with the GEM and management, and define the behavioural corrections needed to restore performance and guest trust.
• Staff coaching: teach staff how to deliver a premium guest experience while closing sales or upselling services, and instil the high-value behaviours that turn one-time buyers into brand advocates.
• Strategic advisory: ensure leadership applies Ford business resources and tools correctly, and give the Dealer Principal an objective "Performance Health Check" of the GEM, management team and dealership culture.

Required profile

• Bachelor's degree in Business, Management or Marketing; MBA or postgraduate qualification advantageous.
• Coaching or leadership certification (e.g. ICF-accredited).
• 5-10 years in leadership coaching, consulting or dealership management.
• Proven track record of turning managers into strategic leaders.
• Familiarity with South African automotive regulations and consumer standards.
• Automotive dealership experience preferred.

Required skills

• Business mentorship and leadership development.
• Diagnostic problem solving: analysing data to find the root cause of CX or performance issues.
• Expert facilitation: leading high-impact workshops.
• Strategic influence and commercial acumen (profit and loss, dealership operations).
• Strong communication and interpersonal coaching ability.

What we offer

• Access to elite business consulting and coaching expertise without additional salary or benefit costs.
• Measurable improvements in manager capability, CX scores, GEM maturity and departmental KPIs such as sales conversion, service ARO and staff retention.