Customer Relations Divisional Manager - FMCG

About the role

The Customer Relations Divisional Manager will lead the FMCG division’s sales and customer service operations, ensuring growth, profitability and strong stakeholder relationships. Reporting to senior leadership, you will oversee a team of Customer Relations Consultants and drive a high‑energy, sales‑focused culture.

Key responsibilities

• Drive divisional sales growth and achieve defined sales targets.
• Manage promotions, incentives, pricing strategies and supplier schemes.
• Identify new business opportunities and collaborate with buyers and internal stakeholders.
• Maintain excellent communication with customers, suppliers and internal departments, ensuring prompt resolution of pricing, stock and delivery issues.
• Conduct regular trade visits and nurture strong stakeholder relationships.
• Lead, motivate, train and develop a team of Customer Relations Consultants through daily stand‑ups, one‑on‑ones and team‑building activities.
• Oversee departmental controls, reporting (open orders, promotional performance, subsidy controls, etc.) and ensure accurate documentation on the company portal.
• Ensure compliance with ordering, subsidy, claims, escalation and cancellation procedures.

Required profile

• Recent experience as a Customer Relations Divisional Manager within the FMCG or wholesale foods sector.
• Proven track record of managing a sales‑focused team and delivering sales growth.
• Strong operational efficiency mindset with the ability to handle pricing, stock, delivery and subsidy matters.
• Excellent communication and stakeholder management skills.
• Ability to create a high‑energy, sales‑driven culture and encourage proactive selling.

Required skills

• Proficiency with the company’s internal portal and order‑management system.
• Experience in reporting and data documentation related to sales and subsidies.