Copywriter

About the role

HyperionDev, a software development education company headquartered in Cape Town, is looking for a Copywriter. You will use strong copywriting and editorial skills to create content that reflects the company's positioning, builds thought leadership, drives engagement and generates inbound leads. You will work with internal experts and partners closely with Design, Product Marketing and Email Marketing. This is a full-time position.

Key responsibilities

• Create clear communication of the company's identity and brand story
• Research content ideas together with the Content Marketer and Email Marketer
• Write regular SEO-optimised blog posts
• Write copy for email, social media and video
• Produce copy for performance marketing, from Facebook and TikTok ads to YouTube videos
• Improve the content and results on the website
• Create and manage social media content and day-to-day community management
• Optimise email campaign results, brand awareness and thought leadership
• Use data analysis (Google Analytics, CRM) to inform decisions and learn about CRO and A/B testing

Required profile

• 2-3+ years of experience as a copywriter or content editor
• 1+ year of active involvement in brand messaging for a large consumer or business-facing brand
• Degree in creative writing, journalism, marketing, English or a related field
• Track record of exceeding targets and ambition
• Preferred: 3+ years of copywriting, including thought leadership, brand messaging and coordinating a company rebrand; creative awards; experience writing for brands reaching hundreds of thousands of consumers monthly; editing experience for a large digital marketing platform

Required skills

• Excellent written and near-perfect verbal communication
• Strong knowledge of digital marketing
• Working knowledge of Google Analytics and other data tools
• Practical experience with SEO

What we offer

• Flexible and remote working, with a possible once-a-week office presence in Cape Town for Cape Town-based candidates
• A remote-friendly organisation