Business Unit Manager - Influencer

About the role

Dentsu Creative is hiring a Business Unit Manager for its Influencer practice in Cape Town. The role owns the success of assigned client accounts, including strategy, client relationships, team leadership and commercial performance, and acts as the direct line manager for all Lead-tier team members in the unit. It is a full-time permanent position.

Key responsibilities

• Set and approve account direction and campaign direction, and hold final sign-off on creator casting and commercial fit
• Lead major client meetings, senior relationship management, escalations and growth conversations, and sign off on reporting narratives and strategic recommendations
• Identify and pursue upsell and new business opportunities within existing accounts
• Line-manage Lead-tier team members, including performance reviews, development planning and mentoring, and develop at least one successor per year
• Ensure all influencer delivery follows the CSA 9-step Creator Selection and Onboarding Framework, and monitor workload health across Leads, Executives and Associates
• Manage talent budgets and margin health, escalate scope changes and commercial decisions, and report account performance, retention risk and growth opportunities to the Client Service Director and Chief Culture Officer

Required profile

• Bachelor's degree in Marketing, Communications, Media or a related field; postgraduate qualification advantageous
• 5-8 years in influencer marketing, social media or digital account management, including at least 2 years in a team leadership or account ownership role
• Strategic, commercially fluent, people-focused, client-trusted, culturally credible and accountable behaviour
• Knowledge of the South African creator landscape
• Preference given to candidates from designated groups under Dentsu's Employment Equity Plan

Required skills

• Influencer management platforms such as Upfluence, Aspire or Grin
• Social platform analytics suites and audience research tools such as GWI and Brandmapp
• MS Office Suite and agency management systems such as Magnetic and Asana