Commercial Discovery Lead

About the role

We are seeking a Commercial Discovery Lead to join an early‑stage AI infrastructure startup focused on modern e‑commerce. Based in Cape Town on a hybrid schedule, you will work closely with the founding team to identify the company’s ideal customers, shape the go‑to‑market strategy, and secure the first paying clients.

Key responsibilities

• Manage inbound and warm leads and conduct discovery calls with potential customers.
• Analyse conversations to uncover patterns and define ideal customer segments.
• Refine product positioning, messaging, and early sales motions.
• Support the closure of early customers and help build the first go‑to‑market process.
• Eventually design and execute targeted outbound campaigns once key segments are identified.

Required profile

• 3–6 years of relevant experience, preferably in startups, consulting, e‑commerce or B2B environments.
• Curious, commercially minded generalist comfortable with ambiguity.
• Strong communication skills and ability to engage customers directly.
• Structured thinker who can identify trends from qualitative data.
• Hands‑on attitude willing to take on varied tasks in an early‑stage setting.

Required skills

What we offer

• Generous equity participation.
• Competitive remuneration package.
• Direct collaboration with the founding team.
• High ownership from day one and fast learning curve.
• Potential to evolve into a senior leadership role as the business scales.