Buyer I – Lingerie

About the role

The Buyer I – Lingerie will develop and execute a seasonal product strategy that aligns with the company’s brand and commercial goals. This role oversees the full product journey from concept through to in‑store execution, ensuring the range is trend‑relevant, profitable and meets customer expectations.

Key responsibilities

• Develop and deliver a departmental seasonal plan in collaboration with Planning, Design and Sourcing.
• Use design direction, trend research, customer analytics, competitor intelligence and market data to shape product direction.
• Present seasonal product plans, highlighting must‑win categories, channel considerations and profitability targets.
• Build a balanced, on‑brand range with the Design team, managing styling, fabric, colour and price architecture.
• Work with Sourcing on new concepts, supplier selection, costings, tech packs, packaging and quote approvals.
• Coordinate with Technical Product Development for sample approvals, product reviews and innovation opportunities.
• Conduct product reviews, finalize packaging and display strategies for in‑store and online presentation.
• Collaborate with Planning on financials and assortment plans, reconciling strategy by grade and channel.
• Lead customer understanding and competitive intelligence, partnering with Marketing to incorporate customer insights.
• Analyse weekly sales data and trade reports to optimise product performance.

Required profile

Required skills