Bespoke Cold Email Outreach Specialist (GTM/SDR)

About the role

The role involves owning the end‑to‑end bespoke cold outreach process for a fast‑growing tech startup. You will send 15–20 highly researched, hyper‑personalised cold emails per month to key decision‑makers and expand into LinkedIn, ABM and video outreach as capacity allows.

Key responsibilities

• Own the end‑to‑end bespoke cold outreach process.
• Send approximately 15–20 deeply researched, highly creative cold emails per month to key decision‑makers.
• Conduct deep account intelligence and prospect research using the ‘Show Me Know Me’ framework.
• Craft compelling subject lines and persuasive email copy.
• Handle initial objections from prospects.
• Expand into personalized LinkedIn outreach, ABM campaigns and custom video messaging as capacity allows.
• Generate qualified pipeline and meetings through personalized outreach.

Required profile

• Exceptional copywriting, scripting and short‑form storytelling instincts.
• Strong research and account intelligence skills with the ability to uncover specific prospect insights.
• Deep understanding of high‑touch, hyper‑personalised cold outreach and the ‘Show Me Know Me’ methodology.
• Proven experience or comfort with LinkedIn outreach and Account‑Based Marketing (ABM) strategies.
• Ability to analyse prospect data and turn insights into high‑converting email copy.
• Exceptional written English.
• High commitment to quality, bespoke outreach over mass emailing.
• Must pass a hands‑on cold email copywriting assessment during the interview process.

Required skills

• LinkedIn outreach
• Account‑Based Marketing (ABM)
• CRM systems (desirable)
• Custom video creation for sales outreach (desirable)

What we offer

• R25,000–R27,000 per month plus revenue‑based bonus & commission.
• 25 days of annual leave aligned with UK bank holidays.
• Medical aid contribution and pension options after a 6‑month probation period.
• Participation in company culture initiatives, including an annual global team trip to Goa.