App Marketing Specialist

About the role

The App Marketing Specialist will plan, execute and optimise advertising campaigns for the company’s mobile applications across multiple channels. Working closely with product, design and development teams, the role ensures that marketing initiatives drive growth, meet KPI targets and align with overall business objectives.

Key responsibilities

• Plan and launch targeted app advertising campaigns on app stores, display networks and mobile ad networks.
• Collaborate with product, design and development teams to align marketing initiatives with business goals.
• Manage, analyse and optimise campaigns to achieve and exceed KPI’s.
• Optimise app store listings – titles, descriptions, keywords and visual assets – to improve discoverability and conversion.
• Provide weekly and monthly performance reports to internal stakeholders.
• Research competitors and suggest improvements.
• Adjust campaign budgets and optimise advertising based on performance data.
• Implement campaign artwork and track performance using a mobile measurement partner (MMP).
• Coordinate with compliance to secure digital campaign agreements and ensure contractual obligations are met.
• Maintain accurate records of contracts, artwork, approvals and reporting.

Required profile

• Clear communicator with strong analytical thinking.
• Proactive, detail‑oriented and able to multitask under pressure.
• Team player with excellent organisational and time‑management skills.
• Open‑minded, adaptable and capable of shifting priorities quickly.
• Strong personality, enthusiastic and passionate about app marketing.

Required skills

• App store optimisation.
• Campaign management across mobile ad networks.
• Use of mobile measurement partners (MMP) for tracking.
• Budget management and performance reporting.
• Creation and implementation of campaign artwork.