Social Media Marketing Specialist

About the role

We are looking for a Social Media Marketing Specialist to lead our brand’s presence on Facebook, Instagram and TikTok. The role will support product launches, retail activations and seasonal campaigns by creating and localising engaging content for our target markets.

Key responsibilities

• Plan and manage monthly and weekly content calendars across Facebook, Instagram and TikTok, aligning posts with product launches, campaigns and retail activities.
• Support content strategy by providing local market insights, localising global assets and coordinating with designers, video editors and agencies.
• Handle daily social media operations, including publishing, community engagement, moderation and performance tracking; prepare regular reports and optimise formats based on platform best practices.
• Assist campaign and KOL execution by scheduling content with creators, collecting user‑generated content and organising assets for reposting and reporting.

Required profile

• 1–3 years of experience in social media or digital marketing, preferably with consumer tech or FMCG brands.
• Hands‑on experience managing Facebook, Instagram and TikTok, including product launches or offline events.
• Strong understanding of social media trends, content planning and platform best practices.
• Excellent project‑management abilities, proactive attitude and strong communication skills.

Required skills

• Facebook
• Instagram
• TikTok