Senior SEO Content Writer (B2B SaaS)

About the role

We are looking for a Senior SEO Content Writer to join our fast‑growing B2B SaaS team. You will sit at the intersection of SEO strategy, content creation and analytics, turning complex topics into high‑performing pages that drive organic traffic, leads and conversions.

Key responsibilities

• Write research‑driven SEO content on complex B2B subjects, including landing pages, comparison pages, product‑led content and industry reports.
• Create structured SEO briefs based on keyword research, search intent and competitor analysis.
• Build scalable content frameworks, topic clusters and internal linking strategies.
• Optimise existing content to improve rankings, engagement, conversions and AI‑search visibility.
• Conduct SERP analysis, identify new content opportunities and stay ahead of Answer Engine Optimisation (AEO) trends.
• Use data from GA4, Google Search Console, Ahrefs or Semrush to make data‑driven decisions.

Required profile

• 4+ years of SEO content experience, preferably in a B2B SaaS environment.
• Strong understanding of on‑page SEO, keyword research, content architecture, topic clustering and internal linking.
• Proven ability to write technical, product‑focused content that delivers measurable results.
• Experience researching and writing about complex industries such as HR Tech, FinTech, Legal or Compliance.
• Analytical mindset with experience using SEO and analytics tools to track performance.
• Excellent project‑management skills and the ability to manage multiple priorities independently.

Required skills

• Google Analytics 4
• Google Search Console
• Ahrefs
• Semrush
• HubSpot CMS (nice to have)

What we offer

• Competitive salary package
• Share incentive scheme
• Generous annual leave
• Hybrid working environment with flexibility and autonomy
• Ability to work from anywhere up to four weeks per year
• Monthly flexible benefits allowance for medical, wellness or life benefits
• Team lunches, breakfasts, snacks and great coffee