Sales Trainer / Coach

About the role

Our client is seeking an experienced Sales Trainer / Coach to boost sales performance in a high‑volume call centre. Based in Cape Town, this full‑time, office‑based role combines hands‑on training with real‑time floor coaching to help agents close deals and improve call quality.

Key responsibilities

• Design and deliver structured onboarding programmes for new sales agents.
• Provide live coaching on closing techniques, objection handling, call control and communication skills.
• Collaborate with Operations, Team Leaders and Quality Assurance to identify coaching needs and performance trends.
• Listen to live and recorded calls to pinpoint skill gaps and deliver targeted refresher training.
• Maintain up‑to‑date training manuals, coaching materials and learning resources.
• Track training outcomes, graduation rates and the performance of coached agents.

Required profile

• Proven experience as a Sales Trainer, Sales Coach or similar role in a fast‑paced call centre or BPO environment.
• Strong sales background with the ability to teach high‑performance selling techniques.
• Experience in financial sales or other target‑driven environments is a plus.
• Excellent presentation, facilitation and live‑floor coaching abilities.
• Strong organisational skills and attention to detail.

Required skills

• CRM platforms
• Dialler tools
• Microsoft Office
• Google Workspace