Sales Representative – FMCG Brand Portfolio

About the role

The Sales Representative will be responsible for selling and promoting Heineken’s beverage portfolio across Tzaneen and surrounding areas. You will create brand awareness, generate consumer pull and build strong relationships with customers in line with the company’s strategic objectives.

Key responsibilities

• Increase market share for Heineken’s beer, wine, spirits and ready‑to‑drink categories.
• Ensure product accessibility, availability, activation and affordability for customers.
• Implement the Recommended Selling Price (RSP) approach across all categories.
• Drive price‑driven promotions and power‑pack compliance agreements.
• Build and maintain partnerships with retail and distribution partners.
• Maintain a high call strike rate and regular customer visits.
• Identify and execute continuous improvement and business improvement initiatives.
• Take ownership of personal development and demonstrate Heineken behaviours.

Required profile

• Relevant tertiary qualification (diploma or degree).
• 2‑3 years of FMCG sales experience.
• Valid Code 08 driver’s licence with at least two years of driving experience.
• Willingness to work weekends and attend promotional events.
• Strong persuasive selling and negotiation abilities.

Required skills