Sales Manager – Channel

About the role

The Sales Manager – Channel will lead and expand the franchise and partner network across ICT, Print and Energy solution segments. Reporting to the Chief Sales Officer, the role combines strategic planning with hands‑on execution to drive revenue and profitability.

Key responsibilities

• Develop and implement a comprehensive channel growth strategy for all product categories.
• Identify new markets, commercial opportunities and sustainable annuity revenue streams.
• Achieve monthly and annual sales, revenue and profitability targets.
• Increase product and solution uptake throughout the channel and protect existing revenue.
• Analyse and improve profitability across the channel network.
• Lead sales initiatives, promotions and incentive programmes.
• Support partners in improving sales effectiveness and commercial performance.
• Provide regular sales, profitability and market reports to senior leadership.
• Build and maintain strong relationships with franchise partners, customers and internal stakeholders.
• Lead, coach and develop direct reports responsible for channel strategy and execution.

Required profile

• Proven experience as a sales manager with a focus on channel or partner sales.
• Commercially astute with strong strategic planning capabilities.
• Ability to engage effectively with executive and board‑level stakeholders.
• Demonstrated leadership in recruiting, developing and retaining high‑performing sales teams.
• Strong analytical mindset to drive profitability and revenue growth.

Required skills