Retail Sales Executive (FMCG)

About the role

This position is a field‑based, relationship‑driven sales role for a premium, founder‑led South African food and lifestyle brand. You will work directly with major retailers, build relationships with buyers, and help expand the brand’s retail footprint across the country.

Key responsibilities

• Drive sales growth across the assigned retail portfolio and achieve agreed sales targets.
• Identify and pursue new sales opportunities, listings, and customers, expanding distribution.
• Build and manage relationships with retail buyers, store managers, and key decision‑makers.
• Conduct regular store visits to ensure proper product display, pricing, stock availability, and promotional execution.
• Gather competitor, market, and shopper insights and feed them back to the business.

Required profile

• 3–5+ years of FMCG sales experience, preferably in food, beverage or premium branded products.
• Proven track record of achieving sales targets and growing customer accounts.
• Experience selling into major South African grocery retailers and existing relationships with retail buyers is a strong advantage.
• Strong commercial awareness, negotiation and presentation skills, and confidence working with numbers and sales reports.
• Valid driver’s licence and willingness to travel regularly.