Programmatic Manager - Cape Town

About the role

The Programmatic Manager will own the end‑to‑end performance of programmatic campaigns across display, video and YouTube for the agency. Working under the Programmatic Director, you will translate media plans into live, well‑traded and accurately measured activity while ensuring data integrity from buy to report.

Key responsibilities

• Design, set up, execute, optimise and report on in‑house programmatic campaigns across display, video and YouTube.
• Configure ad‑server tags, traffic creative, set up third‑party tracking and deploy campaigns across DSPs and publisher platforms.
• Coordinate assets with clients, verify specifications and ensure timely go‑live.
• Reconcile ad‑serving costs, surface variances and work with finance for resolution.
• Maintain platform hygiene – naming conventions, account structure, user access and documentation.
• Support attribution and measurement, configure path‑to‑conversion tracking and flag data gaps.
• Troubleshoot tag, tracking or creative issues, identify root causes and escalate when needed.
• Stay current on industry updates, privacy changes and DSP measurement developments.
• Leverage AI tools to accelerate tag generation, pacing monitoring, QA checks and documentation.

Required profile

• Strong technical curiosity and commercial awareness.
• Attention to detail with a focus on data accuracy and compliance.
• Ability to manage multiple campaigns, deadlines and client communications.
• Proactive attitude towards learning new platform features and industry standards.

Required skills

• Experience with Demand‑Side Platforms (DSPs).
• Proficiency in ad‑server setup and tag generation.
• Knowledge of YouTube, display and video programmatic advertising.
• Familiarity with AI‑driven automation tools.
• Understanding of tracking, attribution and privacy frameworks.