PPC Specialist (Paid Search)

About the role

Lula builds fast, digital-first fintech tools that simplify cash flow management for South African SMEs. As a PPC Specialist you will run the paid search accounts day to day across Google Ads and Microsoft Ads, taking over the accounts from the current agency and rebuilding them around quality rather than volume, optimising for approved and funded customers.

Key responsibilities

• Take over and own the accounts: work alongside the agency during a 3-6 month handover, then audit structure, tracking, keywords, audiences and spend, and ensure tracking, conversion actions and access are clean and owned by Lula.
• Optimise for quality, not volume: manage brand, non-brand and Performance Max campaigns against an agreed cost per funded customer, and work with Analytics and the HubSpot team to import offline conversions and use them in bidding.
• Protect Lula's brand terms, monitor competitors, and manage keywords, negatives, audiences, ad copy and extensions to improve lead quality.
• Pause or cut campaigns that cannot reach target economics, and explain why.
• Run structured tests on ads, bidding strategies and landing pages with the CRO and Product teams, work with the Creative Studio on ad copy and assets, and share what you learn.
• Manage daily and monthly budget pacing, build clear reporting from spend through to funded customers, and present paid search performance in the weekly growth meeting.

Required profile

• 5+ years of hands-on Google Ads management with meaningful monthly budgets; Microsoft Ads experience is a plus.
• Experience in lead generation, ideally in financial services, lending, fintech or insurance.
• Experience optimising to down-funnel outcomes such as offline conversion imports, value-based bidding or CRM-linked conversions.
• Google Ads certification.
• Knowledge of the South African market is a strong advantage.

Required skills

• Strong Google Analytics 4, Google Tag Manager and Looker Studio (or similar).
• Spreadsheets are second nature; SQL or Google Ads scripts are a bonus.
• Technical stack used: Segment, Snowflake, Mix Panel, GA4, Iterable.