Marketing Specialist

About the role

Our client seeks a creative, tech‑savvy Marketing Specialist to drive brand visibility, lead generation and digital growth across key platforms. The role involves planning and executing content, managing campaigns and exploring AI‑driven marketing solutions.

Key responsibilities

• Plan, create and manage marketing content for Facebook and LinkedIn.
• Assist in planning, setting up, monitoring, optimizing and reporting on Google Ads campaigns.
• Develop content calendars and generate campaign ideas.
• Design assets for social media, email campaigns, flyers, presentations, events and internal communications using tools such as Canva, Adobe Express, Photoshop or Illustrator.
• Support execution of campaigns promoting SA Business School programmes, services, events and brand initiatives.
• Explore and integrate AI tools (e.g., ChatGPT, Meta tools, Google tools) into marketing activities, lead generation, reporting and client engagement.
• Track marketing activities and compile performance reports.
• Collaborate closely with sales and business development teams.

Required profile

• Diploma or degree in Marketing, Digital Marketing, Communications, Brand Management, Public Relations or a related field.
• 2–4 years of experience in marketing, digital marketing, content creation or brand support.
• Proven experience managing content for Facebook and LinkedIn.
• Experience assisting with or managing Google Ads campaigns.
• Basic design experience using Canva, Adobe Express, Photoshop, Illustrator or similar tools.
• Strong understanding of AI integration in marketing, lead generation, automation and reporting.
• Excellent written and verbal communication skills.

Required skills

• Facebook
• LinkedIn
• Google Ads
• Canva
• Adobe Express
• Photoshop
• Illustrator
• AI tools (ChatGPT, Meta tools, Google tools)
• CRM platforms
• Marketing automation tools
• Reporting tools

What we offer

• Competitive total compensation of R30 000 – R35 000 per month.