Lead Generation Specialist – Business Generator

About the role

Daisy Business Solutions is expanding its business development team in Vaal and seeks a driven Lead Generation Specialist. You will be the first voice a prospective client hears, turning cold calls into qualified opportunities for the sales team.

Key responsibilities

• Conduct high‑volume outbound cold calls to prospective B2B clients across target markets.
• Identify and engage decision‑makers, qualify leads and build a pipeline of interested prospects.
• Schedule and hand off appointments and product demos to the sales team.
• Maintain accurate, up‑to‑date records of all outreach, conversations and outcomes in the CRM.
• Follow up consistently with leads to maintain momentum and cadence.
• Collaborate with sales and marketing to sharpen outreach messaging and strategy.

Required profile

• Proven experience in cold calling, telemarketing or lead generation (1+ years preferred).
• Track record of meeting or exceeding activity and sales targets.
• Grade 12 / Matric essential.

Required skills

• Comfortable working with CRM systems.
• Proficient with sales tools.

What we offer

• Uncapped earning potential with commission.
• Full product and systems onboarding from day one.
• Ongoing coaching from sales leadership.
• Clear career progression from Business Generator to Sales Executive to Account Manager/Business Development.