Digital SEO, Website & Analytics Manager

About the role

Austell Pharmaceuticals is looking for an experienced Digital SEO, Website & Analytics Manager to lead organic visibility, website performance and consumer engagement for its brands in Parktown, Johannesburg. The role combines SEO strategy, AI‑search optimisation and data‑driven analytics to deliver measurable business outcomes.

Key responsibilities

• Develop and execute SEO strategies, including keyword research, competitor analysis and technical optimisation.
• Implement Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) to improve AI‑powered search visibility.
• Manage consumer brand websites and landing pages, ensuring mobile responsiveness and optimal performance.
• Coordinate website development projects with internal teams and external agencies.
• Build digital dashboards and reporting frameworks to monitor traffic, campaign performance and consumer engagement.
• Analyse performance data, provide actionable insights to Brand Managers and Marketing Leadership, and drive conversion rate optimisation through A/B testing.
• Oversee Google Analytics 4, Google Tag Manager, Google Search Console and Looker Studio, ensuring accurate tracking and attribution.
• Support CRM and marketing automation integrations and ensure compliance with regulatory and privacy requirements.

Required profile

• Bachelor's degree in Marketing, Digital Marketing, Information Systems, Computer Science or Business.
• Minimum 5 years of experience in SEO, website management or digital analytics.
• Proven track record managing websites and digital platforms, preferably in consumer health, healthcare or FMCG.
• Google Analytics certification and/or SEO/Digital Marketing certifications are advantageous.

Required skills

• Technical SEO (on‑page and off‑page) and AI Search Optimisation (AEO, GEO).
• Google Analytics 4, Google Tag Manager, Google Search Console, Looker Studio.
• Content Management Systems such as WordPress.
• Conversion Rate Optimisation (CRO) and User Experience (UX) principles.
• Digital analytics, dashboard development and data interpretation.
• Marketing technology and digital measurement frameworks.