Digital Performance Manager

About the role

The Digital Performance Manager will own the end‑to‑end digital strategy to boost user engagement, drive traffic to both e‑commerce and physical stores, and increase conversion rates. This hands‑on role involves creating, executing, and optimizing campaigns across paid, owned, and earned channels while continuously analysing performance data to improve the customer journey.

Key responsibilities

• Lead and mentor a small team of digital specialists, set goals and conduct performance reviews.
• Generate high‑quality traffic to the e‑commerce site and monitor metrics such as time on site, bounce rate, and social engagement across paid, organic and referral channels.
• Implement Conversion Rate Optimization (CRO) tactics, including A/B testing on landing pages, product pages and checkout flows.
• Drive customer retention and lifetime value through personalized post‑purchase marketing and segmentation.
• Analyse, optimise and report on paid media campaigns (Google Ads, Meta/Facebook/Instagram, TikTok) to achieve target ROAS and CAC.
• Manage the digital marketing budget, ensuring efficient spend and maximum ROI.
• Collaborate with internal stakeholders and external agencies to maximise online revenue.

Required profile

• Proven track record managing complex paid‑media campaigns with a focus on ROAS/CAC for both online and offline objectives.
• Deep operational knowledge of major e‑commerce platforms, especially Shopify, including inventory syncing and third‑party app integration.
• Hands‑on experience with CRO, A/B testing and data‑driven optimisation.

Required skills

• Google Ads
• Meta (Facebook/Instagram) Ads
• TikTok Ads
• Offline conversion tracking
• Shopify platform
• Inventory syncing
• Third‑party app integration
• Google Optimize
• Hotjar
• A/B testing tools