Digital Media Strategist – Cape Town

About the role

We are looking for a Digital Media Strategist to own the day‑to‑day success of paid media for a portfolio of clients in Cape Town. The role combines strategic planning, hands‑on campaign management and data‑driven optimisation to turn client objectives into measurable results.

Key responsibilities

• Develop and execute paid media strategies across search, social, programmatic, video and emerging channels.
• Plan, build, activate and continuously optimise campaigns to meet KPI and efficiency targets.
• Lead structured testing of audiences, formats, messaging and creative in partnership with creative teams.
• Review and quality‑check analyst builds to ensure alignment with strategy and platform best practices.
• Provide performance updates, insights and recommendations to clients and internal teams.
• Collaborate with client partnership and service teams to deliver integrated paid media solutions.
• Support new‑business pitches with performance‑led paid media thinking.
• Stay current with platform developments and apply automation tools to improve efficiency.

Required profile

• Agency experience planning, building and optimising paid media campaigns.
• Strong knowledge of paid search and paid social platforms, especially Google, Meta and LinkedIn.
• Data‑driven mindset with confidence making decisions based on performance metrics.
• Experience designing and running creative and audience tests.
• Commercial awareness with the ability to manage budgets and performance expectations.

Required skills

• Google Ads
• Meta Ads
• LinkedIn Ads