Digital Marketing Platform Specialist
Liberty · Johannesburg
Job description
About the role
Liberty is seeking a Digital Marketing Platform Specialist in Johannesburg to design, implement and oversee sophisticated digital marketing strategies that boost brand presence and product promotion across multiple channels.
Key responsibilities
- Develop and implement innovative digital marketing strategies aligned with Liberty’s brand and business objectives.
- Manage and optimise digital marketing platforms to maximise reach and impact.
- Create targeted advertising campaigns for specific customer segments.
- Implement personalisation techniques to deliver tailored user experiences.
- Drive initiatives that increase interactivity and engagement with the brand.
- Collaborate with internal teams to ensure a cohesive digital presence.
- Stay up‑to‑date with emerging digital marketing trends and technologies.
Required profile
- 5‑7 years of experience in programme management, digital transformation, web platform delivery or platform migration.
- Proven success managing large‑scale website migrations or digital platform transformation programmes.
- Experience leading migration and consolidation of multiple websites onto a centralised platform.
- Strong background with Content Management Systems and governance frameworks.
- Ability to manage stakeholder groups within complex organisational structures.
- Relevant first degree in Commerce or Marketing.
Required skills
- Content Management Systems (CMS) governance, toolkits, standards and guardrails.
- Lift‑and‑shift platform migration project management, including risk, budget and executive reporting.
- Digital analytics and reporting.
- Data‑driven digital marketing and audience targeting.
- Social media management and digital advertising.
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Published 7 hours ago
Expires 1 month from now
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Liberty
Johannesburg
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