Digital Campaign Manager – Precision Retail Media

About the role

The Digital Campaign Manager will maximise ad delivery efficiency and effectiveness by executing the digital campaign strategy and related operations. Using data and technology, the role develops and delivers complex, integrated multichannel campaigns that engage shoppers and meet business objectives.

Key responsibilities

• Develop and manage end‑to‑end delivery of digital campaigns across platforms, from execution through optimisation and reporting.
• Collaborate with creative, strategy, technology teams and external vendors to build integrated, multichannel ad campaigns.
• Monitor campaign performance, evaluate effectiveness, provide recommendations and adjust to optimise conversion.
• Ensure accurate invoicing and budget adherence, conduct research and apply insights to future campaigns.

Required profile

• Degree or Diploma in Marketing, Advertising, Media or a related field.
• Minimum 2 years of experience in digital campaign management within an ad‑ops environment, delivering large, multi‑channel campaigns.
• Strong commercial acumen and understanding of the retail media landscape.

Required skills

• Proficiency with advertising platforms such as Google Ads, DV360, GAM and Facebook Ad Manager.
• Experience using tracking and verification tools for campaign measurement.
• Advanced use of Microsoft Office applications.