Country Sales Manager - Mining & Construction Equipment

About the role

BIA Group sells, rents and provides after-sales services for equipment used in public works, mines, quarries and transport, operating in Europe, Africa and Asia. The Country Sales Manager drives commercial growth, customer excellence and market leadership in Zambia's mining and construction sectors, leading the Construction Business Unit and underground activities, initially in Zambia and the DRC. The role defines and implements commercial and marketing strategy and builds a high-performing sales organisation.

Key responsibilities

• Develop and manage the full customer portfolio (prospecting, retention, expansion) and build strong relationships with key mining clients through regular site visits
• Prepare, negotiate and close equipment and service offers, supervise quotations and orders, and ensure proper delivery
• Grow revenue, profitability and market share while complying with financial, legal and risk policies
• Define and run the commercial and marketing strategy, analyse market trends and competitors, and share insights internally
• Ensure high customer satisfaction, support cross-functional collaboration, and keep CRM data and the sales pipeline accurate
• Prepare business plans, forecasts and performance reports, and monitor pipeline, hit rate and forecast accuracy
• Manage, coach and develop the sales team

Required profile

• Minimum 8-10 years of commercial experience in mining, construction or industrial sectors
• Proven sales, negotiation and business development experience, with strong account management skills
• University degree or equivalent experience (Sales, Marketing, Engineering or related)
• Good understanding of financial principles, financing solutions and commercial frameworks
• Fluent English; French or other languages are an asset

Required skills

• Sales, negotiation and business development
• Account management and relationship building
• Knowledge of the Zambian and/or DRC mining markets is highly desirable

What we offer

• A permanent contract
• A competitive salary and extra-legal benefits
• An international, family-owned company with a training programme and career development opportunities