Consumer Brand Manager – Digital & Consumer-Focused

About the role

The Consumer Brand Manager is responsible for building consumer‑facing brand equity through innovative, compliant marketing campaigns with a strong focus on digital, insights, and consumer engagement.

Key responsibilities

• Develop and execute consumer campaigns across digital, social and traditional media and pharmacy channels
• Translate brand strategies into compelling consumer‑facing messages
• Manage digital platforms, including social media, websites and content calendars
• Execute performance marketing campaigns across SEO, SEM, paid social and programmatic channels
• Use analytics, consumer research and feedback to continuously optimise campaign performance
• Map the consumer journey and identify opportunities to strengthen engagement and loyalty
• Execute in‑store activations, promotions and retail partnerships
• Collaborate internally with stakeholders, agencies and external partners to ensure aligned and effective execution

Required profile

• Degree in Marketing, Communications or Business (mandatory)
• 3–5 years' experience in Consumer Brand Management
• Pharmaceutical or OTC experience advantageous
• Demonstrated brand launch and growth success within the digital space advantageous
• Portfolio or case studies demonstrating execution and results required

Required skills

• SEO
• SEM
• Paid social advertising
• Programmatic advertising
• Social media management
• Website management
• Content calendar management
• Data analytics
• Consumer research