Brand Manager - Yogiberry and Bird & Co

About the role

Pedros is looking for a Brand Manager to lead the day-to-day marketing of Yogiberry and Bird & Co. The role turns each brand's strategy into campaigns and customer experiences that build awareness, attract customers and encourage repeat visits. It works with the in-house creative studio, digital team, Operations and product development to deliver consistent marketing and support profitable growth.

Key responsibilities

• Brand strategy and planning: develop separate annual brand plans and marketing calendars with clear audiences, priorities, budgets and measures of success; protect each brand's identity and tone of voice using customer insight and competitor activity.
• Campaign delivery: lead campaigns from creative brief through production, approvals, launch and review, meeting deadlines and budgets; brief and review photography, video, design, copy and media with the creative studio and digital team.
• Store marketing and launches: plan store openings, local campaigns, activations and partnerships with Operations; coordinate point-of-sale material, launch toolkits and store communication; visit stores, check execution and customer experience and agree corrective actions.
• Digital marketing and customer engagement: set content priorities with the social and digital teams, coordinate paid media, influencers, customer retention and delivery-platform promotions, and use feedback and channel results to improve activity.
• Performance and budget management: monitor sales, guest count, campaign uptake, engagement and marketing return against targets, present monthly results and recommendations, manage budgets, forecasts and supplier costs, and track commitments and invoices.
• Product innovation and stakeholder management: work with product development, Operations and Finance on menu and product launches, including positioning, pricing input and launch readiness; coordinate internal teams and external suppliers, resolve delivery issues and escalate risks early.

Required profile

• Degree or diploma in Marketing, Communications or a related field.
• 3-5 years' relevant experience in brand or marketing management.
• Experience in QSR, restaurants, FMCG or retail is advantageous.
• Proven delivery of integrated campaigns with clear briefs, coordinated execution and measurable results.
• Experience managing budgets and suppliers, interpreting sales and marketing data, and working with creative and cross-functional teams.
• Ability to travel for store visits and launches.

Required skills

• Working knowledge of social and digital marketing.
• Excel and PowerPoint.
• Project management tools.