Brand & Community Engagement Manager (EdTech)

About the role

The company is an innovative EdTech startup that transforms bedtime into an engaging learning experience for children. We are looking for a Brand & Community Engagement Manager to build, nurture, and grow our community of parents, educators, creators, and brand advocates worldwide.

Key responsibilities

• Develop and manage active communities across Instagram, TikTok, Facebook, YouTube, email and emerging channels.
• Create authentic conversations with parents, educators and customers while maintaining a consistent brand voice.
• Design initiatives that drive user‑generated content, customer stories, reviews and advocacy.
• Identify, recruit and collaborate with influencers, parenting bloggers, educators and brand ambassadors.
• Coordinate influencer campaigns, gifting programmes and creator partnerships to boost awareness.
• Support PR and brand‑awareness activities by building relationships with media, podcasts and industry partners.
• Monitor social trends, cultural moments and new platforms to uncover authentic participation opportunities.
• Moderate community discussions, handle enquiries, feedback and escalations with empathy.
• Track brand sentiment, flag reputational risks and provide actionable insights to Marketing, Product and Leadership teams.
• Measure and report on community growth, engagement, influencer performance and advocacy metrics.

Required profile

• Proven experience building and nurturing online communities, preferably in consumer or education sectors.
• Excellent written and verbal communication skills with a talent for storytelling.
• Strong collaborative mindset; able to work closely with Marketing, Design, Content and Product teams.
• Analytical orientation to translate community feedback into strategic recommendations.

Required skills

• Hands‑on experience with Instagram, TikTok, Facebook, YouTube and email marketing platforms.
• Familiarity with influencer outreach, campaign coordination and partnership management.
• Ability to monitor social media trends and use analytics tools to assess sentiment and performance.