Digital Marketing PPC Specialist

About the role

We are a fast‑growing travel tech company delivering SIM and eSIM solutions worldwide. We are seeking a hands‑on Digital Marketing PPC Specialist to work closely with our Chief Marketing Officer, driving the setup, execution, and optimisation of multi‑channel paid campaigns.

Key responsibilities

• Support the CMO in planning and launching campaigns across Google Ads (Search, Display, Shopping, YouTube, App), Meta, and TikTok.
• Assist with audience targeting, keyword research, ad copy creation, and landing‑page recommendations.
• Monitor campaign performance, run A/B tests, and implement optimisations to maximise ROI.
• Collaborate with content, design, and marketing teams to ensure campaigns align with brand strategy.
• Prepare reports and dashboards to track KPIs and campaign effectiveness.
• Recommend new channels, automation opportunities, and continuous improvements to the CMO.

Required profile

• Hands‑on experience managing multi‑channel PPC campaigns for apps, eCommerce or consumer brands.
• Strong analytical mindset with a proven track record of improving campaign performance.
• Comfortable supporting a senior marketing leader in both strategy and execution.
• Passion for digital marketing, growth, and the travel technology sector.

Required skills

• Google Ads (Search, Display, Shopping, YouTube, App)
• Meta Ads Manager
• TikTok Ads platform
• Analytics tools for performance tracking and reporting

What we offer

• Direct collaboration with the CMO on high‑impact campaigns and strategy.
• Exposure to multi‑channel advertising, affiliate marketing, and performance optimisation.
• Opportunity to work in a fast‑paced, innovative travel tech environment with a talented team.