Social Media & Content Specialist

About the role

Eco Nappii is a fast‑growing, founder‑led baby‑care brand looking for a Social Media & Content Specialist to shape its digital presence. You will work remotely from Cape Town, collaborating in‑person when needed, and own the end‑to‑end social media strategy for the brand.

Key responsibilities

• Plan and manage Eco Nappii’s social media strategy, content calendars and campaigns.
• Create Reels, Stories, TikToks and other short‑form videos, handling basic filming and editing.
• Design social graphics, carousels and promotional assets using Canva or similar tools.
• Write captions, copy and social storytelling that bring the brand to life.
• Manage community engagement, social listening and trend spotting.
• Source user‑generated content and customer stories to support launches and events.
• Brief and coordinate photographers, designers and other creative specialists as needed.
• Track performance metrics and use insights to improve future content.

Required profile

• Experience in social media, content creation, community management or a creative marketing generalist role.
• Based in Cape Town or surrounding areas.

Required skills

• Proficiency with Canva (or similar design platform) and basic video filming/editing.
• Strong copywriting and social storytelling abilities.
• Comfortable appearing on camera and speaking naturally about the brand.
• Graphic design or photography experience (advantage).

What we offer

• Creative ownership over a growing brand’s digital presence.
• Variety across strategy, content creation, design and on‑camera work.
• Opportunity to build a content function from the ground up.
• Real visibility for your work and ideas within a founder‑led business.