Frontliner / Administrator – Premium Optometry Practice

About the role

We are looking for a professional, customer‑focused Frontliner/Administrator to be the welcoming face of a high‑end optometry practice. The role combines reception duties, appointment management and premium eyewear sales, ensuring every patient enjoys a warm and seamless experience.

Key responsibilities

• Professionally welcome and assist patients, delivering a premium customer experience.
• Manage appointments, diaries and patient bookings.
• Handle incoming calls, emails and general enquiries.
• Maintain accurate patient records and administrative documentation.
• Assist patients with frame selection, providing styling advice and guiding purchasing decisions.
• Identify opportunities to recommend premium frames and lens options suited to individual needs.
• Process quotations, payments, invoicing and medical aid administration.
• Ensure reception and retail areas are impeccably presented at all times.
• Support optometrists with the smooth day‑to‑day running of the practice.

Required profile

• Previous experience in a front‑of‑house, reception, administration or customer service role.
• Retail sales experience, preferably within a premium or luxury environment.
• Genuine passion for working with people and delivering exceptional service.
• Confidence in selling premium products and assisting customers in purchasing decisions.
• Excellent communication and interpersonal skills.
• Professional presentation with a warm, friendly and confident manner.
• Strong organisational and administrative abilities with excellent attention to detail.
• Ability to multitask and remain calm and professional in a busy environment.