Regional Sales Manager – Western Cape

About the role

To drive sales, distribution and market‑share growth across the Western Cape while managing key strategic customer relationships. The role blends regional sales leadership with key account management to ensure operational excellence.

Key responsibilities

• Lead and manage the regional sales team to meet volume, revenue and coverage targets.
• Ensure effective product distribution, visibility and compliance with in‑store execution standards.
• Monitor regional sales performance, market trends and competitor activity.
• Conduct regular trade visits to support and coach the sales team.
• Manage regional budgets, expenses and promotional spend.
• Build and maintain strong relationships with major retailers, distributors and wholesalers.
• Negotiate trading terms, promotional activities and joint business plans.
• Track key‑account sales, margin performance and promotional ROI.
• Act as first point of escalation for account‑related issues and develop growth strategies for top accounts.
• Collaborate with Marketing, Supply Chain and Finance to execute account‑specific strategies.
• Provide market intelligence and customer insights for product launches and campaigns.
• Recruit, train and mentor regional sales team members and report performance to management.

Required profile

• Bachelor’s degree in Business, Sales, Marketing or related field.
• 4–8 years of sales experience, including at least 2 years in key‑account management or regional sales leadership.
• Strong negotiation, relationship‑management and people‑leadership abilities.
• Ability to balance strategic customer management with operational regional oversight.
• Willingness to travel extensively within the region.

What we offer

• Competitive base salary based on experience.
• Performance‑based bonus linked to sales and distribution KPIs.
• Company fuel allowance, cellphone and RA.