Growth Marketer

About the role

AirCounsel is looking for a hands‑on, full‑stack Growth Marketer to own and scale all paid acquisition channels across its two legal‑tech brands. You will work directly with the founders and development team, building the marketing function from the ground up with full budget autonomy.

Key responsibilities

• Manage Google Ads campaigns (Search, Performance Max, Display, YouTube) – keyword strategy, ad copy testing, bid management and conversion tracking.
• Scale LinkedIn Ads – audience targeting, creative testing, lead‑gen forms and attribution.
• Design and execute outbound cold‑email campaigns – list building, segmentation, sequence writing and deliverability management.
• Run SEO and content initiatives to drive organic traffic.
• Own analytics and reporting using GA4, PostHog and conversion tracking, delivering weekly pipeline and ROAS reports.
• Manage Meta, Instagram and other paid social channels where appropriate.
• Build, send and optimise email marketing flows (nurture, lifecycle, transactional) and maintain the CRM/marketing automation stack.
• Brief, produce or coordinate creative assets with freelancers.

Required profile

• 3+ years of hands‑on digital marketing experience, including 2+ years managing Google Ads with significant spend.
• Proven track record of building and optimising end‑to‑end paid acquisition funnels.
• Strong analytical skills; comfortable with GA4, spreadsheets and building dashboards to assess ROAS, CAC and LTV.
• Excellent written English and ability to craft compelling copy.
• Based in South Africa and available to work 9 am‑5 pm SAST.
• Fluent use of AI tools (Claude, ChatGPT) to accelerate marketing output.

Required skills

• Google Ads
• LinkedIn Ads
• Meta/Instagram Ads
• Outbound cold‑email platforms
• SEO
• GA4
• PostHog
• CRM and marketing automation tools
• AI content generation tools (Claude, ChatGPT)