Digital Marketing Manager

About the role

We are a leading financial services organisation seeking a seasoned Digital Marketing Manager to drive our digital acquisition, lead generation and conversion initiatives. You will own the end‑to‑end digital strategy, optimise performance across channels and ensure alignment with our strategic objectives.

Key responsibilities

• Contribute to the development and execution of the digital marketing strategy, aligning with long‑term business goals.
• Lead planning, execution, optimisation and measurement of paid campaigns across search, display, programmatic, video, mobile, affiliate and social media.
• Oversee SEO and SEM strategies to improve organic visibility, traffic and conversion.
• Develop data‑driven social media strategies for brand awareness, engagement and lead generation.
• Manage website and online content, ensuring SEO optimisation and brand consistency.
• Design cross‑sell, upsell and retention initiatives to maximise customer value.
• Identify strategic partnerships and digital monetisation opportunities.
• Own digital marketing budgets, forecasting and cost management.
• Analyse customer behaviour, campaign performance and market trends to generate actionable insights.
• Drive marketing automation, CRM and personalisation initiatives.
• Collaborate with product, sales, analytics, technology, compliance and CX teams.
• Lead digital reporting and performance analysis for senior leadership.

Required profile

• Seasoned Digital Marketing manager with a proven track record in driving digital acquisition and lead generation.
• Experience managing budgets, forecasting spend and delivering measurable ROI.
• Strong analytical mindset with the ability to translate data into actionable strategies.

Required skills

• SEO
• SEM
• Paid search advertising
• Display advertising
• Programmatic advertising
• Video advertising
• Mobile advertising
• Affiliate marketing
• Social media advertising
• Marketing automation
• CRM platforms
• Analytics platforms