Marketing Specialist

About the role

We are seeking a creative, data‑driven Marketing Specialist to design and execute digital campaigns for a fast‑growing international business. The role is fully remote and will collaborate with leadership, sales, and creative teams to boost brand awareness, generate qualified leads, and enhance customer engagement.

Key responsibilities

• Develop and run digital marketing campaigns across social media, email, SEO, and paid advertising channels.
• Create engaging content for blogs, newsletters, landing pages, and social platforms.
• Monitor, analyse, and optimise campaign performance using analytics tools.
• Support lead‑generation initiatives and work with sales to improve conversion rates.
• Schedule and manage social media content on LinkedIn, Facebook, Instagram, TikTok, etc.
• Conduct market research and competitor analysis to uncover trends and growth opportunities.
• Assist with brand positioning, messaging, and customer‑engagement strategies.
• Coordinate with designers, copywriters, and external partners on marketing projects.
• Track KPIs and deliver regular performance reports with actionable insights.
• Maintain CRM and marketing‑automation workflows.

Required profile

• 3+ years of experience in digital, growth, or content marketing.
• Strong understanding of SEO, social media, email campaigns, and paid advertising.
• Proficiency with tools such as Google Analytics, HubSpot, Mailchimp, Canva, Meta Ads Manager.
• Excellent written and verbal English communication.
• Ability to manage multiple projects and meet deadlines in a remote environment.
• Analytical mindset with attention to detail.
• Bachelor’s degree in Marketing, Communications, Business or related field preferred.

Required skills

• SEO
• Social media marketing
• Email marketing
• Paid advertising
• Google Analytics
• HubSpot
• Mailchimp
• Canva
• Meta Ads Manager

What we offer

• Competitive salary based on experience and qualifications.
• Fully remote work with flexible schedule.
• Opportunity to work with international brands in a fast‑paced environment.