CRM Specialist – Higher Education (Hybrid, Cape Town)

About the role

Build the journeys that turn interest into enrolment – and enrolment into lasting engagement. We’re looking for a hands‑on CRM Specialist to join a higher education organisation in Cape Town in a hybrid role, using CRM, customer data and marketing automation to shape the student journey from first enquiry through to enrolment, engagement and beyond.

Key responsibilities

• CRM and lifecycle marketing
• Segmentation and audience activation
• Marketing automation delivery
• CRM performance and optimisation
• Lead management and Admissions enablement
• Data quality and governance
• Technical and vendor coordination

Required profile

• A relevant degree, diploma or professional qualification in Marketing, Digital Marketing, Business, Information Systems, Customer Experience or a related field.
• 5+ years’ experience in CRM, lifecycle marketing, email marketing or marketing automation.
• Hands‑on experience with Microsoft Dynamics 365 Customer Insights, Salesforce Marketing Cloud, HubSpot, Adobe Campaign or a comparable platform.
• Proven experience building customer journeys, segments, automated campaigns and lead‑nurture programmes.
• Experience working across customer lifecycle, lead‑management and conversion processes, with the ability to interpret campaign, engagement and funnel‑performance data.
• Strong capability across CRM and lifecycle marketing, marketing automation, segmentation and personalisation, email marketing, lead nurturing, campaign execution and CRM reporting.
• A sound understanding of testing, quality assurance, data quality, consent management, POPIA and responsible customer‑data use.
• Strong systems thinking, attention to detail and problem‑solving skills, coupled with a proactive, collaborative and data‑driven approach.
• Experience within the education sector and ability to work effectively with internal stakeholders, customer‑facing teams, Technology teams and external vendors.

Required skills

• Microsoft Dynamics 365 Customer Insights
• Salesforce Marketing Cloud
• HubSpot
• Adobe Campaign
• Basic HTML