Shopper Marketing Manager – Personal Care

About the role

We are looking for a Shopper Marketing Manager to lead the development and delivery of strategic shopper plans for our Personal Care portfolio. You will shape category and brand presence across channels, including digital and e‑commerce, to maximise basket conversion and drive growth.

Key responsibilities

• Design and execute shopper marketing plans by channel/cluster, aligning with brand objectives and commercial targets.
• Conduct shopper research, extract insights and translate them into actionable growth initiatives.
• Evaluate shopper media platforms and touchpoints to inform media selection and activation.
• Perform deep‑dive category and basket analytics to identify trends, opportunities and threats.
• Collaborate with Marketing, Trade Marketing and Revenue Management to build “Look of Success”, launch GTM plans and optimise pack‑price architecture.
• Develop and manage shopper activation budgets and promotional mechanics to drive brand switching and basket size.
• Support Joint Business Planning and Category Reviews with strategic shopper inputs.
• Monitor plan execution, ensure timely delivery and measure ROI, adjusting strategies as market dynamics evolve.

Required profile

• Strong understanding of category dynamics, shopper behaviour and retail ecosystems.
• Proven ability to translate research and analytics into clear marketing actions.
• Experience working cross‑functionally with Marketing, Trade and Revenue teams.
• Analytical mindset with a focus on commercial profitability.
• Excellent communication and stakeholder management skills.

Required skills