Senior SEO Content Writer

About the role

We are seeking a Senior SEO Content Writer to join our fast‑growing team, where you will blend SEO strategy, content creation, and analytics to produce high‑performing B2B material that drives rankings, traffic and conversions.

Key responsibilities

• Write high‑quality, research‑driven SEO content on complex B2B topics.
• Create structured SEO briefs based on keyword research and search intent.
• Develop landing pages, comparison pages, product‑led content and industry reports.
• Build scalable content frameworks, topic clusters and internal linking strategies.
• Optimise existing content to improve rankings, engagement, conversions and AI‑search visibility.
• Conduct competitor research, SERP analysis and identify new content opportunities.
• Use GA4, Google Search Console, Ahrefs or Semrush to make data‑driven decisions.
• Stay ahead of emerging trends in Answer Engine Optimisation (AEO) and AI search.

Required profile

• 4+ years of SEO content experience, preferably in a B2B SaaS environment.
• Strong understanding of on‑page SEO, keyword research, content architecture, topic clustering and internal linking.
• Proven ability to write technical, product‑led content that delivers measurable results.
• Comfortable researching and writing about complex industries such as HR Tech, FinTech, Legal or Compliance.
• Analytical mindset with experience using SEO and analytics tools to measure performance.
• Excellent project‑management skills and the ability to manage multiple priorities independently.

Required skills

• GA4
• Google Search Console
• Ahrefs
• Semrush

What we offer

• Competitive salary package.
• Share incentive scheme.
• Generous annual leave.
• Hybrid working environment with flexibility and autonomy.
• Ability to work from anywhere for up to four weeks each year.
• Monthly flexible benefits allowance for medical, wellness or life benefits.
• Team lunches, breakfasts, snacks and great coffee.